E-marketing - How to make it a success?

1. Convenient search tool
"Searchandising -- provides a shopper experience in which it's easy to seek, browse, find,
compare, select and ultimately buy the perfect product."
Source: http://www.ecommercetimes.com/story/60696.html

2. Help shoppers make decisions
- Navigation refinement
- "Take the example of a customer looking for diving watches. He doesn't know that's what
they're called, so he just searches for "watches." In addition to a result list of watches, the
search returns general attributes such as brand, price and gender, along with refinements
specific to watches, such as waterproof, warranty or strap type.

By clicking on waterproof, he finds the diver's watches he was looking for. Similarly, a search
for "blenders" shows refinements or features that would help a shopper make a purchase
decision about a blender (such as capacity and speed along with brand and price). Allowing
shoppers to narrow their search by attributes helps them find products that fit their buying
criteria and make buying decisions quickly."
Source: http://www.ecommercetimes.com/story/60696.html

3. Invest in Search Engine optimization
- Millions of people rely on Yahoo, Google, Alibaba, MSN etc; therefore, it is important to
make your site prominent in the eyes of the consumers when they are searching for
something in the Internet
Source: http://fivesparrows.com/blog/2008/01/20/the-secret-to-e-marketing-success-just-do-it/

4. Personalization
Be close to clients by addressing their names in emails, e-newsletters etc. Makes clients feel
valued in your website, and so on.
Source: http://www.phoneplusmag.com/articles/241echannel2.html

5. Top ten tips for e-marketing success
Source: http://www.businesszone.co.uk/cgi-bin/item.cgi?id=170381&d=1095&h=1097&f=1096