What is multimedia?

Multimedia is simply multiple forms of media integrated together. Media can be text, graphics, audio, animation, video, data, etc.

Multimedia can also stand for interactive types of media such as video games CD ROMs that teach a foreign language, or an information Kiosk at a subway terminal. Other terms that are sometimes used for multimedia include hypermedia and rich media.

Reference: http://www.tech-faq.com/multimedia.shtml

Impact of multimedia for marketing

“Marketing: Visually appealing presentations with product demos can be used for creating a high impact for a new product that is being launched. Customers get a fair idea about the product in an interesting and informative manner. Demos and simulations of the products enable customers to visualize and experience the working of the product.”

Reference: http://www.icreonglobal.com/entertainment_&_media.shtml

How multimedia is used for marketing of new products?

1. Web page

For example: Tiger Balm uses its web page to advertise its new product – Tiger Balm Neck and Shoulder Rub Boost. The webpage has text and graphic to inform consumers the benefit of the product.

Another example is Samsung i620. Samsung uses its website to showcase its new phone via simulation and text information. In this way, consumers are able to imagine how the actual physical product would be like, and allow them to experience a new way of retrieving information other than the traditional way of looking at pictures that are presented in brochures, magazines etc.

Yet another example is Microsoft surface computer. The company uses lots of videos, graphics, reports, audio etc to advertise this product. Videos can be found in youtube, and many other channels in the Internet.

2. Mobile phone

For example, Sony Ericsson W550i, N71, N95, iPhone, LG KF600 and so many more are multimedia phones.

These phones can be used by marketers to promote their products via the applications that users subscribe to. For example, google search and yahoo search is available in mobile phones, like computer sets, users can get access to Internet for news, videos, songs, and so many more.